Sanctuary on Camelback Mountain Sets Standard with UniFocus’ Employee Feedback Solution
Top U.S. Resort Raises Bar with Web-based STAFFScope
Dallas—March 4, 2008
—UniFocus, a global pioneer in the hospitality industry for performance, workforce management and
feedback solutions,
announced that the top-ranked resort in the United States
has selected the firm’s STAFFScope feedback solution to raise the bar even higher. Sanctuary on Camelback
Mountain Resort & Spa, a boutique property on Camelback Mountain in Paradise Valley, Arizona, was named top
U.S. resort by readers of Condé Nast Traveler in one of the largest such polls ever conducted.
STAFFScope is a Web-based feedback solution that helps hotel resort organizations improve employee
morale and productivity while lowering labor costs through decreased turnover.
“We chose the UniFocus STAFFScope solution based upon four compelling reasons,” explained Ian Dunlap,
Director of Human Relations for Sanctuary on Camelback Mountain. “First and foremost, UniFocus’ Diane Heppel is
a strong customer advocate and very passionate about the product, and this was a big influence in our decision.
Second, the intuitive look and feel of STAFFScope is exactly what we were looking for. Third, cost is very
reasonable for the quality of the product and service we have seen thus far. Finally, we received an excellent
reference from another resort in Phoenix that has used the UniFocus STAFFScope product with much success.”
Sanctuary on Camelback Mountain plans to utilize STAFFScope to survey its employees at least twice
annually. The renowned Arizona hideaway will capture employee feedback to determine attitudes and
perceptions of team members and establish baseline patterns. Sanctuary on Camelback Mountain will then
compare what effect employee satisfaction has on guest satisfaction and revenue.
“To a large degree, our partnership with Sanctuary on Camelback Mountain is the result of a mutual dedication to
ideals of sterling quality and service in the hotel resort industry,” said Mark Heymann, President and CEO of
UniFocus. “Many of our clients are well spoken of in the industry, and certainly Sanctuary on Camelback Mountain
has the reputation from their guests of being the best resort and spa in the United States. The fact that organizations
with such impeccable service standards come to UniFocus is further validation that together we’re raising the bar in
the hospitality industry for service, quality, satisfaction and performance.”
UniFocus executives have provided technology leadership to the hospitality industry for more than 25 years.
The Dallas-based firm provides proven technology solutions to convention bureaus, hotels and resorts that
enable operators to more efficiently manage their workforce and gain a 360-degree view of the customer
experience. Equipped with superior business intelligence and labor management technology, UniFocus clients
can more effectively optimize quality, satisfaction, operational efficiency and profitability— with a higher ROI.
STAFFScope is a Web-based survey solution geared toward helping lodging properties key in on staff concerns,
creativity and suggestions, which in turn result in increased employee morale and productivity, decreased turnover,
and the kind of top-quality guest services that only a satisfied, highly motivated staff can provide.
Key features of the STAFFScope employee-survey solution include:
- Web-based technology that enhances the standard paper survey formats for easy and fast deployment across
an entire organization.
- State-of-the-art online reporting applications for every level of the organization.
- Roll-up reports for multiple properties.
- Essential benchmarking by market segments.
- Scientifically proven identification of the Critical Staff Factors that will truly make organizational change occur.
- Integrated goal setting and action plan tracking functionality that ensures achievement of improvement goals.
- STAFFScope training and support provided by a UniFocus team that has decades of hospitality and human resources
experience.
About The Sanctuary on Camelback Mountain Resort & Spa
One of the country’s most acclaimed luxury resorts, the Sanctuary on Camelback Mountain Resort & Spa is a boutique
property on Camelback Mountain in Paradise Valley, Ariz. Under the direction of Westroc Hospitality, Sanctuary enjoys
international renown for its striking contemporary design and award-winning “elements” restaurant and Sanctuary Spa. A
member of Small Luxury Hotels of the World, Sanctuary is a AAA Four-Diamond resort and is included in the 2006 Travel
+ Leisure “T+L 500” list. The Sanctuary also has been a Condé Nast Traveler “Gold List” and “Reader’s Choice” winner
since opening in 2002. For more information, visit the Sanctuary’s Web site at www.sanctuaryoncamelback.com.
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