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Dallas — February 25, 2009
— UniFocus, a global pioneer in the hospitality industry for performance, workforce
management and closed-loop feedback solutions, announced a partnership with Crowne Plaza Houston-
Reliant Park to deploy its Watson, R.M.™ Labor Management System and Budgeter platform. The upscale
property aims to maximize service at the least cost by synchronizing labor with demand, utilizing powerful tools
for automated forecasting and scheduling. The system also includes real-time reporting for improved planning.
The Crowne Plaza Houston-Reliant Park recently underwent a multi-million dollar renovation that has
transformed each of its 675+ guestrooms into a comfortable sanctuary. The luster has also been restored to its
60,000 square feet of meeting space, 18,000 square foot Grand Ballroom, restaurants and other facilities.
“We are happy to announce our partnership with UniFocus as a newly branded Crowne Plaza hotel,” said
Sean Krueger, General Manager. “We were impressed with the capability of integrating short and long term
labor management needs with comprehensive budgeting for 30-60-90 day projections. The ability to easily
create ’what-if’ scenarios to forecast revenues and costs at various levels is a critical advantage today.”
The Watson, R.M. Labor Management System from UniFocus is the most advanced solution available for
workforce management in the hospitality industry today. It includes modules for dynamic variable budget and
revenue analysis, with smart applications for forecasting, planning, scheduling and evaluation.
“In today’s economic environment, a smart labor management system that fine-tunes itself can not only protect
profitability but also pay big dividends,” said Mark Heymann, President and CEO of UniFocus. “Our Watson,
R.M. Labor Management System incorporates sophisticated industry-specific statistical analysis to project
short-term business volumes and then optimizes workforce schedules by identifying the critical relationships
between key business volumes, such as number of guests to be served at any given point in time and the
necessary staff to meet service standards.”
“Additionally, Watson, R.M. Budgeter enables flexible cost assessments in relation to actual business serviced
and operating standards, thereby ensuring accurate evaluation of cost performance,” continued Heymann. “We
are very pleased about our new partnership with Crowne Plaza Houston-Reliant Park and look forward to
working with them.”
Watson, R.M. Budgeter is the industry’s only true flexible budgeting platform with integrated forecasting that
supports zero-based cost analysis. Budgeter also enables hospitality organizations to take snapshots of their
operation at any time during a P&L period to assess end of period projections.
About Crown Plaza Houston-Reliant Park
Since 1969, this hotel has enjoyed a long and storied history as home of many events in Houston. Overlooking the original
8th Wonder of the World — The Astrodome — The Crowne Plaza Houston Reliant Park (formerly The Houston Grand
Plaza) is uniquely situated conveniently to all activities at Reliant Park and in the famous Houston Medical Center.
Conveniently located at the intersection of Kirby Drive and the 610 Loop, access to the hotel is quick and simple. For
more information, please visit www.houcp.com
or call 713-748-3221.
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