Inspire Loyalty Among Customer Base

When a company utilizes a survey system, customers are given the perception that their opinions are valuable. Sending a personalized response to a guest based on their feedback furthers the positive connection between business and consumer. Using GUESTScope's Survey Response System™ (SRS), property and corporate management could respond directly and immediately to recent guest feedback. Timely, professional and efficient responses close the feedback loop.

Letter templates are created and stored on the website to facilitate a quick response to all guest and customer feedback.

Properties may choose to respond via e-mail to all positive surveys, while they reply to negative feedback with a phone call or other chosen method. All responses sent using the SRS are stored for later reference. Our SRS logs the speed of response time and resolutions to guest concerns for easy tracking and analysis. GUESTScope assists with identification of best practices and areas of opportunity.

Acknowledging and thanking guests and customers for their feedback in a consistent and professional manner is vital in growing loyalty.

Like all of our solutions, the Survey Response System will make management's job easier, while supporting efforts to improve the guest experience.


  • "Meeting the Trump standards magnifies the importance of having the industry's best resource management systems available for our teams to deliver the kind of personalized service our guests expect. We are happy to grow our partnership with UniFocus to help us improve productivity and achieve our high service standards."
    -  Mike Straube, Corporate Director of Finance, Trump Hotel Collection
  • "UniFocus will help PGA National achieve its business objectives of continually enhancing levels of customer service and profitability with their innovative solutions and expert training. By partnering with UniFocus to create brand specific labor standards PGA will enhance our performance and guest satisfaction."  
    - Joel Paige, Vice President & Managing Director, PGA National Resort and Spa
  • "Our team is looking forward to the feedback so we can improve the overall guest experience. UniFocus' product allows us to identify by villa, service, party and program allowing us to easily identify trends." 
    Mitch Goldberg, Vice President of Operations, GKTW

  • "Valid Customer feedback is extremely important to earning high satisfaction ratings and plays a vital role in loyal clients driving profits and recommending new business. With UniFocus' online system, The Mayfair will capture the feedback of guests which will be integrated with our corporate level reporting. Every key touch point that makes up a guest stay is valuable."   
    - Si Sloman, Principal MJS Hotels

     

  • "UniFocus' LMS provides all the flexibility and functionality that allows us to ensure that the Center Of Operational Effectiveness' work on developing comprehensive, optimized and effective standards across our properties worldwide is reflected in the technology. We are also excited by the comprehensive analytics, available to all users, in the LMS Dashboard...what a powerful capability." 
    - Michael Escalante, Vice President, Global Center for Operational Excellence of Hilton Worldwide
     

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