Inspire Loyalty Among Customer Base

When a company utilizes a survey system, customers are given the perception that their opinions are valuable. Sending a personalized response to a guest based on their feedback furthers the positive connection between business and consumer. Using GUESTScope's Survey Response System™ (SRS), property and corporate management could respond directly and immediately to recent guest feedback. Timely, professional and efficient responses close the feedback loop.

Letter templates are created and stored on the website to facilitate a quick response to all guest and customer feedback.

Properties may choose to respond via e-mail to all positive surveys, while they reply to negative feedback with a phone call or other chosen method. All responses sent using the SRS are stored for later reference. Our SRS logs the speed of response time and resolutions to guest concerns for easy tracking and analysis. GUESTScope assists with identification of best practices and areas of opportunity.

Acknowledging and thanking guests and customers for their feedback in a consistent and professional manner is vital in growing loyalty.

Like all of our solutions, the Survey Response System will make management's job easier, while supporting efforts to improve the guest experience.


  • "UniFocus' LMS provides all the flexibility and functionality that allows us to ensure that the Center Of Operational Effectiveness' work on developing comprehensive, optimized and effective standards across our properties worldwide is reflected in the technology. We are also excited by the comprehensive analytics, available to all users, in the LMS Dashboard...what a powerful capability." 
    - Michael Escalante, Vice President, Global Center for Operational Excellence of Hilton Worldwide
     

  • "Valid Customer feedback is extremely important to earning high satisfaction ratings and plays a vital role in loyal clients driving profits and recommending new business. With UniFocus' online system, The Mayfair will capture the feedback of guests which will be integrated with our corporate level reporting. Every key touch point that makes up a guest stay is valuable."   
    - Si Sloman, Principal MJS Hotels

     

  • "We now have a standardized system for time and attendance tracking across our entire portfolio..."  
    - Mark Fielding, Senior Accountant for Red Lion Hotels

     

  • "Meeting the Trump standards magnifies the importance of having the industry's best resource management systems available for our teams to deliver the kind of personalized service our guests expect. We are happy to grow our partnership with UniFocus to help us improve productivity and achieve our high service standards."
    -  Mike Straube, Corporate Director of Finance, Trump Hotel Collection
  • "UniFocus feels like a partner, not a third party. It's a great relationship...We have individual, personalized service that isn't cookie cutter. Another strategic asset is the clear understanding of which products and/or services can be improved or offered, to exceed customers' expectations." 
    Chuck Currid, General Manager of Babson Executive Conference Center

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