Built for Hoteliers. Trusted by the Industry.

Who We Are

Managing a hotel workforce is more complex than ever — fluctuating demand, rising labor costs, increasing guest expectations. Unifocus simplifies the chaos.

We’re not just another WFM tool. We’re the system behind higher NOI, smarter operations, and teams that show up ready. From labor forecasting & scheduling to task management, time tracking, and service delivery — Unifocus gives hotel leaders total visibility and control, from the back office to the guest room.

One login. One platform. Every shift optimized.

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The Real ROI Starts with Your Frontline

Our Vision

We believe hotels shouldn’t have to choose between profitability and guest experience. Our vision is to bridge that gap — where the plan on paper seamlessly becomes reality on property.

Unifocus is building a future where data drives every labor decision, frontline teams are aligned with business goals in real time, and hotel leaders have the visibility they need to act fast. No spreadsheets. No silos. No compromise.

Workforce Management isn’t a back-office task — it’s a strategic advantage. Our vision is to make it the most powerful lever hotels have to control cost, drive loyalty, and elevate every stay.

Our Vision

Smarter Ops With Smarter Tools

Our Mission

Unifocus exists to help hotels operate smarter — not harder. We build tools that do the heavy lifting: labor forecasting, scheduling, attendance tracking, housekeeping, guest requests, maintenance, and compliance — all in one place.

With 40+ years of experience and the industry's deepest domain expertise, we don't just offer software. We challenge outdated systems, replace fragmented workflows, and help hoteliers get back to what matters: the guest, the team, and the bottom line.

We’re not in the business of “features.” We’re in the business of outcomes. Lower labor costs. Faster ops. Higher staff engagement. Better guest scores. If it doesn’t move the needle, it doesn’t make it into our platform.

Raise bar with Unifocus

ABOUT US

Leadership Team

John Lockyer

John Lockyer

Chief Executive Officer

Vishruti Arora

Vishruti Arora

Chief Human Resources Officer

Stephen Zerr

Stephen Zerr

Chief Financial Officer

Ed Peek

Ed Peek

Chief Revenue Officer

Sukhmeet

Sukhmeet Sethi

Chief Technology Officer

Ralph Varble

Ralph Varble

Chief Customer Officer

Shilpa-1

Shilpa Bhando

Vice President - Operations

Anna

Anna Ransom

Vice President - Marketing

John Lockyer

With a rich career spanning over two decades across enterprise tech and SaaS, John Lockyer steps into his role as Chief Executive Officer at Unifocus with deep operational expertise and a customer-first mindset. From leading pre-sales and customer success teams globally to driving double-digit improvements in retention and churn metrics, John has consistently built functions that don’t just support clients—but elevate them.

Prior to this role, he served as SVP at CoreView, where he redefined global customer operations—cutting gross churn from 22% to 7%, and boosting net ARR retention to 110%. Whether it’s building seamless handoffs across Sales, Success & Services or implementing platforms like ChurnZero to enhance visibility and outcomes, John’s focus has always been on delivering long-term customer value at scale.

Now at Unifocus, he leads Client Success, Professional Services, Support, and Survey functions across North America, Europe, and Asia—bringing clarity, speed, and strategic alignment to every customer engagement.

Vishruti Arora

Vishruti Arora is a seasoned HR leader who brings over a decade of dynamic experience across diverse HR domains. She excels in building people-first organizations and aligning HR processes with business operations. Her journey so far involves collaborating with multifaceted and diverse teams to attract, nurture, and retain top-tier talent, steering the growth trajectories of prominent organizations. Contributing to enhancing brand reputation and market competitiveness by transforming companies into coveted employers of choice, her distinctive ability lies in cultivating environments where innovation thrives. Having previously left her mark on various product companies and startups such as REA India, Vestergaard, and NIIT Limited, she is known for creating workplaces that inspire and teams that thrive.

 

With an MBA degree from IMT Ghaziabad, she combines academic rigor with real-world insights, reflecting her strategic acumen and innovative approach to navigating complex people challenges.

Stephen Zerr

Stephen is a seasoned financial executive with over a dozen years of experience spanning public accounting and SaaS industry leadership. As Chief Financial Officer at Unifocus, he oversees the company's financial strategy, ensuring fiscal responsibility and supporting sustainable growth.
 
Stephen began his career in public accounting, where he developed a strong foundation in financial reporting and compliance. Transitioning to the SaaS sector, he has held key financial leadership roles, demonstrating expertise in establishing processes, scaling operations, and optimizing financial performance. He combines technical proficiency with strategic insight, aligning financial objectives with broader business goals. His leadership is characterized by a commitment to transparency, efficiency, and innovation in financial management.
 
A Certified Public Accountant, Stephen holds a Bachelor of Science in Accountancy and Master of Accountancy from the University of Missouri.

Ed Peek
Ed Peek is a dynamic, hands-on sales leader with over 20 years of experience leading teams and growing markets.

For the past 10 years, Ed has taken multiple startup and growth companies, revamped their processes & organizations and building successful companies with exits. He has extensive experience in building and leading teams in Latin America, EMEA, and Asia-Pacific. Most recently he was Chief Revenue Officer at CoreView, a Private Equity backed Milan based global company.

Prior to that, he spent 12 years at Oracle leading teams that sold technology and application solutions to companies that range from Mid-Market Regional Organizations to some of the largest Global Accounts in the World.
Sukhmeet
Sukhmeet is a seasoned technology leader with over two decades of experience architecting and delivering complex, innovative solutions across industries. As the Chief Technology Officer at Unifocus, he leads the organization’s Technology & Engineering function, overseeing Development, QA, DevOps, Mobile, Data, and IT Operations across the full product portfolio.
 
He brings deep expertise in strategic technology leadership, artificial intelligence, cloud transformation, enterprise architecture, modern software development, data platforms, and DevOps. Sukhmeet is passionate about building scalable, resilient solutions that drive measurable business outcomes. His career includes leadership and architecture roles at Optum, IHS Markit, Absolutdata Analytics, Xebia IT Architects, and HCL Technologies, where he consistently drove technology strategy, platform modernization, and engineering excellence.
Ralph Varble

With over 20 years of experience in the hospitality industry, including successful stints as an award-winning General Manager and VP of Operations, Ralph collaborates with product, sales, marketing, implementation, service, and finance teams to align a unified customer reality.

Since 2012, he has been laser-focused on streamlining Unifocus processes and continues to oversee our labor consulting efforts. His analyses, insights, and training have guided key decision-makers in the hospitality field, covering areas like staff planning, task optimization, process analysis, and budgeting.

Ralph sits on the Board of Governors for the College of Merchandising, Hospitality, and Tourism at the University of North Texas. With a B.S. in Economics from Vanderbilt University and an M.S. in Economics and an M.B.A. from Indiana University, Ralph lends his expertise to Unifocus and our clients.

Shilpa-1
Shilpa is a dynamic leader with over 2 decades in the hospitality tech industry. Throughout her career, she’s held diverse roles supporting hotel operations across brands driving efficiency and innovation in a fast-paced environment.
 
At Unifocus, Shilpa spearheads global operations, overseeing Implementation, Client Success, Client Support, and critical stakeholder Interfaces. Her strategic oversight ensures seamless delivery of solutions that empower hospitality leaders worldwide.
 
Shilpa has scaled operations across geographies, placing client feedback at the core of her strategy ensuring continuous improvement and adaptability. With deep expertise in leading global 24|7 teams, building from ground up, Shilpa defines robust structures, streamlines processes and elevates brand recognition. Her leadership champions process adherence, cultivates client relationships, and promotes retention through exceptional reference ability that fuels organic growth.
With a Commerce background, Shilpa blends collaborative problem-solving with an unwavering commitment to customer satisfaction.
Anna

Anna is an accomplished marketing leader with nearly two decades of experience building global brands and translating strategy into measurable business impact. Her career spans two of the travel and hospitality technology industry's most recognized names: Amadeus, a leading travel technology provider, and Newmarket International, makers of the industry-leading Delphi Sales and Catering platform, where she built and led high-performing teams, defined brand narratives, and launched demand generation campaigns that set new performance benchmarks.

Known for operating at the intersection of creativity and commercial rigor, Anna has spearheaded global marketing transformations across brand positioning, product and segment marketing, enterprise communications, events, and analytics. Her work has consistently delivered industry-leading share of voice, measurable ROI, and cross-functional alignment across complex, global organizations.

At Unifocus, Anna brings her passion for storytelling, data-driven decision-making, and team leadership to a company redefining what workforce management means for the hospitality industry, helping hotels turn labor strategy into their most powerful competitive advantage.

Giving Back & Making a Difference

Community Outreach

At Unifocus, our values drive all that we do. Our work reflects our character and compassion as a team. We've built a culture centered around service and giving back, through our support of local outreach programs. Proudly, we sponsor social initiatives that have a meaningful impact on families, children, and veterans.

One Suite. Every Solution.

Build the Right Stack for Your Property or Portfolio

Whether you're managing a luxury resort, urban hotel, or multi-brand portfolio, Unifocus adapts to your needs. Start with one module or implement the full suite — and grow from there.

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