Dallas, September 26, 2012 – The management of Glacier Park, Inc., operator of nine lodges, inns and hotels at Glacier National Park in Montana, was looking for a survey tool that would not only provide feedback about guest experiences, but, and even more importantly, would alert them to what would further enhance their stay.
UniFocus’ Guest Feedback Survey Solution, GUESTScope™, is providing the intelligence that will help Glacier Park succeed with their aggressive customer service goal initiatives. The solution includes an easy-to-use visual dashboard to provide accurate and actionable information with a clear understanding of every aspect of guest loyalty and satisfaction.
The system’s Survey Response System™ (SRS) allows management to direct timely, professional responses to guests that have taken a survey, no matter if the responses were positive or negative.
“I appreciate the fact that the feedback is received in real time. That aspect of the system, coupled with the SRS, allows us to respond to any customer concerns quickly and easily, which can really make a positive difference in a guest’s decision to come back to the property or to recommend us to others,” said Ron Cadrette, Vice President and General Manager of Glacier Park, Inc. “I was so satisfied with the solution at my previous place of employment that I knew it was the right choice for GPI.”
GUESTScope eliminates hours of data analysis for users by determining what aspects of the guest experience are most important with Key Opportunities reporting. This reporting identifies the top areas that are most relevant to guests as it relates to returning to the property or recommending the property to others.
“We are pleased to have been chosen by Glacier Park, Inc. to provide our guest satisfaction feedback solution for the nine properties,” said Mark Heymann, President and CEO of UniFocus. “We take great pride in surveying for our national parks and after adding the Glacier Park, Inc. properties as partners, we’ll now be launching over 300,000 surveys to guests of the park system each year. And with our response rate of over 33%, our database shows significant trends and attitudes amongst these travelers.”
UniFocus’ advanced guest survey solution presents the clear picture you need to make timely and informed decisions that will positively impact guest impressions, simplifying efforts to increase your guests’ intent to return and recommend, and in turn, your bottom line.
About Glacier Park, Inc.
Glacier Park, Inc. (www.glacierparkinc.com ) is a concessioner of Waterton-Glacier International Peace Park as well as an independent hotel operator committed to giving our personal best in hospitality so that we may enhance guest and employee experiences in these unique and historical settings.