Content Marketing Specialist

India

Unifocus is an integrated workforce management software platform offering intelligent automation for daily work orders management, housekeeping activities, facility maintenance, survey solutions, scheduling & labor management, and time & attendance built for the hospitality market and other dynamic scheduling environment.

We support hotels, restaurants, casinos, and more with our innovative web-based and mobile software suite. Some of the chains we work with include Hilton, Rosewood, Shangri La, Accor, IHG, Hoxton, Corinthia, Oetker Collection etc. We are a small but growing team, and you'll have opportunities to express yourself and make meaningful contributions to our products and the company.
Visit https://www.unifocus.com for more details.

ABOUT THE JOB:

As the Content Marketing Specialist, you will create and own the global content and campaign strategy for Unifocus that spans across email, social, events, and other channels. Your goal is to motivate prospects to become customers, expand engagement with our existing customer base, and strengthen our brand positioning. You will collaborate with cross-functional teams including sales, product marketing, and digital to deliver impactful programs that align with business priorities.

WHAT WILL YOU DO:

Content Creation
  • Create and own the global content strategy across email, social, digital, and events.
  • Work with the team to build content aligned with customer profiles, buyer journeys, and key partner performance metrics.
  • Develop new data-driven content strategies that produce leads and accelerate funnel conversions.
  • Own and manage the content marketing calendar, ensuring alignment across internal communication, campaigns, and events.
  • Build and maintain content analytics dashboards to track performance, share insights with stakeholders, and drive continual improvement.
Cross-Functional Collaboration
  • Work closely with Product Marketing to identify and create assets and content required to support the buyer’s journey.
  • Gather feedback from the field and identify content gaps.
Events & Programs
  • Plan, manage, and execute marketing events such as webinars, roundtables, networking events, and workshops (virtual and in-person).
  • Ensure quarterly event and campaign plans deliver against sales priorities including brand awareness, demand generation support, thought leadership, and product launches.
  • Streamline program execution to ensure consistent quality and measurable outcomes.
Social Media & Digital
  • Create graphics and visual assets for social media posts and campaigns, ensuring they are aligned with brand guidelines.
  • Create and amplify video content and campaign messaging across platforms.
  • Manage paid social campaigns, including targeting, creative execution, and performance optimization.
  • Monitor audience engagement and feedback to refine messaging and approaches.
Website Management & SEO
  • Develop and optimize campaign landing pages that drive lead capture and engagement.
  • Ensure SEO best practices are applied across content and campaigns.
  • Analyze web performance and user behavior to inform ongoing campaign strategies.

WHAT ARE WE LOOKING FOR:

  • Bachelor’s degree in marketing, Communications, Design, or related field.

  • 4 to 6 years of experience in content creation and management.

  • Strong design skills with the ability to create graphics for digital and social media (experience with tools such as Canva, Adobe Creative Suite and Microsoft Powerpoint preferred).

  • Proven ability to design and execute integrated multi-channel campaigns.

  • Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).

  • Knowledge of SEO and analytics tools (Google Analytics, SEMrush, etc.).

  • Excellent project management, writing, and communication skills.
  • Creative, strategic thinker with a passion for storytelling and data-driven decision making.

THE UNIFOCUS EXPERIENCE:

Our Culture Statement: Thriving Together, Achieving Greatness

To support our culture mission, we have four core culture values of Unite, Inspire, Empower, and Excel. Each value representing a set of key traits that define how we live and breathe our culture every day.

We UNITE globally, combining our diverse talents, perspectives, and expertise. With professionalism and a touch of fun, we inspire and empower each other to excel. Together, we deliver exceptional value, challenge norms, and leave a lasting impact within the hospitality industry.

In addition to a competitive salary, we offer:

  1. Health insurance

  2. Paid time off

  3. A hybrid environment that promotes a healthy work-life balance

  4. Parental leave

  5. Professional development assistance

  6. Referral program