Built for Hoteliers. Trusted by the Industry.
Who We Are
Managing a hotel workforce is more complex than ever — fluctuating demand, rising labor costs, increasing guest expectations. Unifocus simplifies the chaos.
We’re not just another WFM tool. We’re the system behind higher NOI, smarter operations, and teams that show up ready. From labor forecasting & scheduling to task management, time tracking, and service delivery — Unifocus gives hotel leaders total visibility and control, from the back office to the guest room.
One login. One platform. Every shift optimized.
The Real ROI Starts with Your Frontline
Our Vision
We believe hotels shouldn’t have to choose between profitability and guest experience. Our vision is to bridge that gap — where the plan on paper seamlessly becomes reality on property.
Unifocus is building a future where data drives every labor decision, frontline teams are aligned with business goals in real time, and hotel leaders have the visibility they need to act fast. No spreadsheets. No silos. No compromise.
Workforce Management isn’t a back-office task — it’s a strategic advantage. Our vision is to make it the most powerful lever hotels have to control cost, drive loyalty, and elevate every stay.
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Smarter Ops With Smarter Tools
Our Mission
Unifocus exists to help hotels operate smarter — not harder. We build tools that do the heavy lifting: labor forecasting, scheduling, attendance tracking, housekeeping, guest requests, maintenance, and compliance — all in one place.
With 40+ years of experience and the industry's deepest domain expertise, we don't just offer software. We challenge outdated systems, replace fragmented workflows, and help hoteliers get back to what matters: the guest, the team, and the bottom line.
We’re not in the business of “features.” We’re in the business of outcomes. Lower labor costs. Faster ops. Higher staff engagement. Better guest scores. If it doesn’t move the needle, it doesn’t make it into our platform.
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ABOUT US
Leadership Team
Stephen Zerr
Chief Financial Officer
Karie Kelly
Chief Product & Technology Officer
Ed Peek
Chief Revenue Officer
Corey McCarthy
Chief Marketing Officer
Vishruti Arora
Chief Human Resources Officer
John Lockyer
Chief Customer Officer
Ralph Varble
Vice President, Global Operations
Stephen is a seasoned financial executive with over a dozen years of experience spanning public accounting and SaaS industry leadership. As Chief Financial Officer at Unifocus, he oversees the company's financial strategy, ensuring fiscal responsibility and supporting sustainable growth.
Stephen began his career in public accounting, where he developed a strong foundation in financial reporting and compliance. Transitioning to the SaaS sector, he has held key financial leadership roles, demonstrating expertise in establishing processes, scaling operations, and optimizing financial performance. He combines technical proficiency with strategic insight, aligning financial objectives with broader business goals. His leadership is characterized by a commitment to transparency, efficiency, and innovation in financial management.
A Certified Public Accountant, Stephen holds a Bachelor of Science in Accountancy and Master of Accountancy from the University of Missouri.
Karie Kelly is a seasoned professional with a remarkable career spanning more than three decades, primarily in the fields of software product management and engineering leadership. During her time at WebPT, Karie led the harmonization of product portfolios and the strategic planning of common services, interoperability, analytics, and patient outcomes offerings. She reimagined product organizations, optimizing them for scalability, fostering individual growth, and enhancing operational efficiency, ultimately delivering distinctive end-to-end SaaS solutions in the rehabilitation therapy sector.
While at IBM Watson Health, Karie played a pivotal role in orchestrating the expansion of next-generation care management solutions into both U.S. and international markets. Notably, she established IBM Watson Health's first HIPAA-compliant SaaS offering on the IBM Cloud. Karie directly oversaw the profit and loss (P&L) for the multi-million-dollar care management within the population health market. Her ability to navigate complex regulatory landscapes and drive innovation was evident, highlighted by her leadership of IBM research programs with team members from around the world, focusing on behavioral insights, engagement strategies, and medication adherence. Her work led to notable publications, including her receipt of the prestigious AMIA 2018 Distinguished Paper Award.
Karie holds a Master of Science (MS) in Engineering Management from Southern Methodist University and a Bachelor of Science (BS) in Industrial Engineering from Iowa State University.
For the past 10 years, Ed has taken multiple startup and growth companies, revamped their processes & organizations and building successful companies with exits. He has extensive experience in building and leading teams in Latin America, EMEA, and Asia-Pacific. Most recently he was Chief Revenue Officer at CoreView, a Private Equity backed Milan based global company.
Prior to that, he spent 12 years at Oracle leading teams that sold technology and application solutions to companies that range from Mid-Market Regional Organizations to some of the largest Global Accounts in the World.
In her former life, Corey was the VP of Marketing for a global workforce communication platform that was awarded the Hottest Technology by ALIS and also won the TechOvation Award from HTNG. For many years, Corey was at the helm of her own firm where she worked with companies ranging from hotel franchise brands, technology, design, investment banking and retail firms that resulted in numerous mergers and acquisitions.
Early in her career, Corey was the Associate Publisher of Penton Media's Lodging Hospitality Magazine where she gained extensive insights into all facets of hospitality, digital media, and technology landscape. She produced her first virtual event in 2005, launched the Green Lodging Conference in 2006 and worked with hundreds of companies to help build brand awareness and generate leads in the hotel, restaurant and real estate markets. This access to some of the world's leading brands allowed her to identify trends, quickly test and optimize new platforms and multichannel campaigns.
Corey earned her MBA in 2010 from St. Mary's College of California where she honored in Marketing, Business Strategy and Organizational Behavior Management. She serves on the board of LesliesWeek.org as well as TheWallofHonorProject.org.
Vishruti Arora is a seasoned HR leader who brings over a decade of dynamic experience across diverse HR domains. She excels in building people-first organizations and aligning HR processes with business operations. Her journey so far involves collaborating with multifaceted and diverse teams to attract, nurture, and retain top-tier talent, steering the growth trajectories of prominent organizations. Contributing to enhancing brand reputation and market competitiveness by transforming companies into coveted employers of choice, her distinctive ability lies in cultivating environments where innovation thrives. Having previously left her mark on various product companies and startups such as REA India, Vestergaard, and NIIT Limited, she is known for creating workplaces that inspire and teams that thrive.
With an MBA degree from IMT Ghaziabad, she combines academic rigor with real-world insights, reflecting her strategic acumen and innovative approach to navigating complex people challenges.
With a rich career spanning over two decades across enterprise tech and SaaS, John Lockyer steps into his role as Chief Customer Officer at Unifocus with deep operational expertise and a customer-first mindset. From leading pre-sales and customer success teams globally to driving double-digit improvements in retention and churn metrics, John has consistently built functions that don’t just support clients—but elevate them.
Prior to this role, he served as SVP at CoreView, where he redefined global customer operations—cutting gross churn from 22% to 7%, and boosting net ARR retention to 110%. Whether it’s building seamless handoffs across Sales, Success & Services or implementing platforms like ChurnZero to enhance visibility and outcomes, John’s focus has always been on delivering long-term customer value at scale.
Now at Unifocus, he leads Client Success, Professional Services, Support, and Survey functions across North America, Europe, and Asia—bringing clarity, speed, and strategic alignment to every customer engagement.
With over 20 years of experience in the hospitality industry, including successful stints as a General Manager and VP of Operations, Ralph runs worldwide implementation, training, configuration, consulting, and interfaces for Unifocus.
Since 2012, he has been laser-focused on streamlining Unifocus processes and getting projects up and running smoothly. His analyses, insights, and training have guided key decision-makers in the hospitality field through major implementation projects, covering everything from staff planning to budgeting.
Ralph sits on the Board of Governors for the College of Merchandising, Hospitality, and Tourism at the University of North Texas. With a B.S. in Economics from Vanderbilt University and an M.S. in Economics and an M.B.A. from Indiana University, Ralph lends his expertise to Unifocus and our clients.
Giving Back & Making a Difference
Community Outreach
At Unifocus, our values drive all that we do. Our work reflects our character and compassion as a team. We've built a culture centered around service and giving back, through our support of local outreach programs. Proudly, we sponsor social initiatives that have a meaningful impact on families, children, and veterans.
One Suite. Every Solution.
Build the Right Stack for Your Property or Portfolio
Whether you're managing a luxury resort, urban hotel, or multi-brand portfolio, Unifocus adapts to your needs. Start with one module or implement the full suite — and grow from there.
