March 15, 2021 - UniFocus, the leading hospitality provider of Workforce Management Systems, today announced the hiring of Corey McCarthy as Chief Marketing Officer to lead its marketing initiatives across the hotel, restaurant and healthcare industries. The appointment comes shortly after UniFocus’ announcement of a strategic growth investment from The Riverside Company, signaling ongoing momentum for the company.
“Corey is a refreshing addition to the UniFocus executive team and is well-positioned to take our brand to the next level,” said Mark Heymann, CEO and co-founder, UniFocus. “Her experience across industries, particularly in the hospitality and technology space, will be an integral part of our growth and sustained success following our partnership with The Riverside Company.”
McCarthy brings over 20 years of marketing experience within the technology and hospitality sectors to her new role at UniFocus. Previously, she served as Vice President of Marketing for Beekeeper, a global workforce communication platform. In addition, she led her own marketing firm where she worked with clients in hospitality, technology, investment banking and retail. Earlier in her career, McCarthy served as the Associate Publisher of Penton Media's Lodging Hospitality Magazine where she gained deep experience into all facets of hospitality, digital media and technology.
“I am thrilled to join the UniFocus executive team as Chief Marketing Officer at such an exciting inflection point in the company’s growth trajectory,” said McCarthy. “UniFocus has already earned the position as a leader in the dynamic workforce management space. It is the next level innovation in our road map and opportunities for expansion that makes this a particularly exciting role for me to step into. I plan to leverage my industry experience and early stage start up growth initiatives to exponentially grow UniFocus in the markets we serve."
McCarthy is an established leader who can elevate UniFocus’ position as the industry leader with advanced technology at a time when the service industry needs digital solutions to manage and optimize labor and improve customer and employee experiences. She will drive the company’s expansion into new industries and geographies, utilizing her expertise to bring UniFocus’ solutions to the companies that need it most.
McCarthy earned her MBA from St. Mary's College of California where she honored in Marketing, Business Strategy and Organizational Behavior Management. She also serves on the board of LesliesWeek.org as well as TheWallofHonorProject.org.